ChatGPT for Marketing Training Course

Advertising and Creativity is a cross-disciplinary approach that combines storytelling, emerging trends, artificial intelligence, and artistic creativity to enhance brand strategies and campaigns.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level professionals who wish to strengthen their ability to design impactful advertising strategies and creative campaigns.

By the end of this training, participants will be able to:

• Develop brand narratives using effective storytelling techniques.
• Analyze international and national advertising trends and award-winning campaigns.
• Apply AI tools and workflows tailored to advertising companies.
• Engage in hands-on creative exercises inspired by artistic methods.

Format of the Course

• Interactive lecture and discussion.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises with AI advertising tools.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Sri Lanka (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

• Leverage AI software to improve the way brands connect to users.
• Use chatbots to optimize the user-experience.
• Increase productivity and revenue through the automation of tasks.

AI in Digital Marketing is the application of artificial intelligence technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is aimed at intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a focus on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Use AI-driven personalization to create compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI for preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Discover how AI can transform your HR processes—from recruitment to payroll and learning—through practical, hands-on modules. This training empowers HR professionals to use AI ethically and effectively, improving efficiency, accuracy, and employee experience.

Why Participate?

• Gain practical AI skills tailored for HR
• Learn to automate and optimize key HR tasks
• Understand ethical use and risk management
• Prepare your HR function for the future

This course explores practical applications of artificial intelligence to institutional marketing in private higher education. It covers content creation and positioning, reputation management, campaign optimization, product innovation, academic-program enhancement, internal change and culture, and stakeholder engagement, all through an AI-enabled lens.

This instructor-led, live training (online or onsite) is aimed at intermediate-level marketing and communications professionals in higher education who wish to apply AI to improve student recruitment, institutional reputation, program differentiation, and operational effectiveness.

By the end of this training, participants will be able to:

• Create AI-assisted academic and brand positioning content aligned to target personas and channels.
• Design AI-informed reputation and PR strategies for online and offline contexts.
• Optimize digital campaigns with segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for programs and value-added services.
• Plan internal change and digital culture initiatives to support AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Format of the Course

• Interactive lecture and discussion.
• Hands-on labs using example AI workflows and templates.
• Group exercises, case studies, and a short capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This practical course shows how accessible, no-code and low-code AI tools can be applied to everyday sales and market analysis tasks — from automating routine work to building predictive insights and visual dashboards.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level commercial professionals who wish to adopt AI tools to increase productivity, improve market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Describe key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Sri Lanka (online or onsite) is aimed at developers who wish to harness the power of ChatGPT (GPT-4) in their applications. Participants will gain practical knowledge and hands-on experience in integrating ChatGPT into their projects.

By the end of this training, participants will be able to:

• Understand the architecture and working principles of ChatGPT.
• Utilize the ChatGPT API to interact with the model programmatically.
• Develop conversational agents and chatbots using ChatGPT.
• Explore new features and functionalities offered by GPT-4 to enhance their applications.
• Customize and fine-tune ChatGPT for specific applications.

ChatGPT is a powerful AI platform that enables technical professionals to create, integrate, and govern AI-driven systems for automation and analytics.

This instructor-led, live training (online or onsite) is aimed at advanced-level professionals who wish to develop, customize, and securely manage ChatGPT-based solutions in corporate environments.

By the end of this training, participants will be able to:

• Integrate ChatGPT into enterprise systems through APIs and plugins.
• Design and deploy custom AI-powered solutions.
• Implement security, governance, and compliance controls for AI tools.
• Leverage ChatGPT for advanced data analysis and software development support.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Sri Lanka (online or onsite) is aimed at developers who wish to learn beginner to intermediate-level skills in developing applications using ChatGPT.

By the end of this training, participants will be able to:

• Learn and understand the fundamentals of ChatGPT.
• Use ChatGPT to build and develop web applications.
• Learn ChatGPT best practices and real-world applications.

This instructor-led, live training in Sri Lanka (online or onsite) is aimed at all-level administrative professionals who wish to use ChatGPT to automate tasks, enhance professional writing, improve workflow organization, and boost overall productivity in the workplace.

By the end of this training, participants will be able to:

• Create and refine professional written communications with ChatGPT.
• Plan and organize schedules, meetings, and tasks using AI-generated prompts.
• Generate and analyze administrative content such as reports and summaries.
• Integrate ChatGPT with productivity tools and automate routine workflows.

ChatGPT is an AI-powered assistant that helps automate routine administrative tasks such as text generation, formatting, scheduling support, and document handling.

This instructor-led, live training (online or onsite) is aimed at administrative professionals with no prior AI experience who wish to use ChatGPT to streamline repetitive tasks and improve efficiency.

After completing this training, participants will be able to:

• Automate recurring writing tasks such as emails, summaries, and reports.
• Use ChatGPT to format, restructure, and clean up documents.
• Generate templates, checklists, forms, and standardized text outputs.
• Apply safe and effective workflows for handling sensitive administrative information.

Format of the Course

• Interactive lecture and discussion.
• Hands-on exercises with real administrative scenarios.
• Practical demonstrations using live examples from office workflows.

Course Customization Options

• Customization for industry-specific administrative workflows is available upon request.

This instructor-led, live training in Sri Lanka (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Sri Lanka (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in Sri Lanka (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Sri Lanka (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.