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Course Outline
Introduction
- Overview of Salesforce Marketing Cloud
- Key features and benefits
- Understanding the Salesforce Marketing Cloud architecture
- Integration with Salesforce CRM
Email Studio
- Basics of email marketing
- Navigating the Email Studio interface
- Creating and managing email templates
- Segmentation and subscriber management
- Conducting A/B testing and email analytics
Journey Builder
- Introduction to customer journeys
- Designing and building customer journeys
- Triggering mechanisms and journey settings
- Personalization and dynamic content
- Analyzing journey performance
Audience Builder and Segmentation
- Understanding audience builder
- Creating segmented audiences
- Data import and management
- Cross-channel segmentation strategies
Automation Studio
- Introduction to marketing automation
- Automation studio interface and features
- Building and managing automation workflows
- Integrating automation with journeys
- Reporting and analytics for automation
Mobile Studio
- Mobile marketing essentials
- SMS and MMS marketing strategies
- Setting up mobile campaigns
- Mobile messaging and push notifications
- Analyzing mobile marketing performance
Social Studio
- Integrating social media with marketing cloud
- Social media marketing strategies
- Managing social media content and engagement
- Social listening and analytics
Advertising Studio
- Overview of advertising studio
- Creating and managing advertising campaigns
- Audience building for advertising
- Tracking and measuring ad performance
Data Management
- Understanding data structure in marketing cloud
- Data import and export techniques
- Data security and compliance
- Using data extensions and SQL queries
Summary and Next Steps
Requirements
- Basic understanding of digital marketing
- Basic knowledge of Salesforce CRM
Audience
- Marketing professionals
- Salesforce administrator
21 Hours
Testimonials (7)
The style and method of Training, it was more interacting than just listening in through the whole training, She gave me chance to practically apply her teachings while she was doing the training. So i really enjoyed that, gave me all the attention and asked where and what needed her to show me and i learned so many new features and have more knowledge now than before, i also gained some confidence in doing my work and using Salesforce.
Libuseng Moqoboko - Gemalto Southern African (Pty)Ltd
Course - Salesforce Lightning
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
Joe was great, really engaging and knew his stuff. Great session, thank you again!
Cerys - Urenco
Course - Customer Relationship Management (CRM)
Exercises, and the fact that the trainer was able to answer all my questions.
Mothibi - National Youth Development Agency
Course - Odoo for Developers
application scenarios introduction
Rachel - 个人
Course - Salesforce CPQ for Administrators
The fact that we could now undersatand how it all fits together and a better understanding of what can be done.
Michele Moutinho - BMW
Course - SAP OpenText StreamServe
It was very practical with many examples and exercises..
